Art X Lifestyle X Music
art × lifestyle × music
this is what happens when you go quiet long enough to hear your own voice.
i spent years creating for others.
this is the first thing i kept for myself.
it’s not here to be loud.
it’s here to be true.
built for those who never quite fit in.
for those who notice the genius in art.
for those who move with intention, not noise.
awareness is an open expression of creative direction.
sound. design. form. presence.
humble beginnings.
one idea at a time.
one artifact at a time.
if you feel this, you belong here.
(if you work in sound, visuals, fabric, or form, the line is open.)
– awareness
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™